Cloud 9 are a health driven cereal brand hoping to change the future of breakfast cereals forever. Using naturally organic ingredients they create delicious blends that offer wholesome goodness in every bite. We created a playful, logotype evoking a fun natural, simple feel - which related nicely to the brands ethos of sourcing natural, organic ingredient for all their products. We developed distinctive packaging – which hero's each product line, and echos their name – and a brand playbook, which provides clear direction on how to represent their brand consistently, covering everything from their brand's mission, vision, and values, to specific guidelines on logo usage, colour palette, typography, imagery, and voice and tone.
